Web Product Manager

Job Description

REQUIREMENTS

• 6+ years of experience as a Web Product Manager, or Digital Experience role, specifically focused on B2B marketing or growth.
• Proven track record of defining, launching, and optimizing high-traffic, high-impact marketing websites.
• Strong understanding of web design principles, user experience (UX), and conversion rate optimization (CRO) methodologies.
• Proficiency with web analytics (e.g., Google Analytics 4) and A/B testing tools (e.g., Optimizely, VWO).
• Excellent communication skills with the ability to bridge the gap between marketing strategy, design aesthetics, and technical feasibility.
• Experience with CMS platforms (e.g., Webflow, WordPress, headless CMS) and SEO best practices.
• A bias for action and a demonstrated ability to take projects from vague concepts to polished, measurable results.

RESPONSIBILITIES

Own and Evolve Key Web Experiences

• You will audit our current site and identify gaps across product, features, use cases and industry pages.
• You’ll define a clear roadmap for new page creation and refreshes, prioritizing based on business impact, SEO potential, and user needs.
• Manage the web properties as a product, balancing immediate marketing needs with long-term technical and strategic health.

Partner Closely with Product Marketing (PMM)

• You will translate product positioning and messaging into compelling, web-native experiences.
• You’ll collaborate with PMM to refine narratives, ensuring they are clear, differentiated, and effective in a digital context.
• Act as the voice of the web user, ensuring messaging is optimized for readability, searchability, and conversion.

Lead Page Strategy

• You will lead the creation of new pages from concept to launch.
• This includes shaping content, defining structure, and developing wireframes that effectively communicate complex ideas and guide users to action.
• Ensure all new pages meet best practices for performance, accessibility, and SEO.

Lead Cross-Functional Execution

• You will work closely with Design and Web Engineering to bring pages to life, ensuring projects move efficiently from idea to launch.
• You’ll proactively remove blockers, make decisions, and maintain momentum without requiring constant oversight.

Continuously Optimize and Improve

• You will regularly evaluate page performance using tools like Google Analytics, heatmaps, and A/B testing platforms.
• Identify opportunities to improve clarity, engagement, and conversion through data-driven hypotheses and experimentation.
• You’ll iterate on existing experiences to ensure our site stays current, effective, and aligned with company goals and growth targets.

Are you interested in this position?

Apply by clicking on the “Apply Now” button below!

#CrossChannelJobs #JobSearch
#CareerOpportunities #HiringNow
#Employment #JobOpenings
#JobSeekers
#FacebookLinkedIn