Product Marketing Manager

Job Description

REQUIREMENTS

• 3-5 years of product marketing or relevant experience in B2B SaaS, ideally in e-commerce, martech or adtech. 
• Proven experience owning GTM strategy, leading successful product launches, and working cross-functionally.  
• Exceptional messaging and positioning skills; you are able to turn features into compelling stories that resonate with marketing and e-commerce leaders. 
• Understanding of modern consumer behavior, especially in the e-commerce industry.
• Strategic thinker with a bias for action. You know how to prioritize for highest impact, and are not afraid of experimenting and making mistakes. 
• Excellent written and verbal communication. 
• Familiarity with our tools is ideal, but not required: Google Suite, Asana, Gemini, Confluence, Crayon, Pendo. 
• Understanding of and/or experience with our top industries is desired: Retail, Apparel & Fashion, Consumer Electronics, Health & Beauty, Food & Bev, Home & Garden. 

RESPONSIBILITIES

• Define and execute GTM strategy for our client’s Ratings & Reviews releases, including launch positioning, messaging, internal and external enablement/comms, and ongoing adoption motions across different business sizes, personas, industries and geographies. 
• Build compelling narratives that clearly differentiate Bazaarvoice as the premium offering in the ratings and reviews space.
• Lead product launches and feature releases with cross-functional partners across Product, Sales, CS, and Enablement, delivering key assets, messaging, and training.
• Create competitive positioning and de-positioning with research-backed insights and strategic clarity; guide internal teams on how to win.
• Collaborate with Sales, Client Success, and Enablement teams to equip the field with the tools they need to confidently sell, support, and upsell our Ratings & Reviews offering. 
• Gather market intelligence and voice of the customer to inform roadmap prioritization and guide product-market fit.
• Create clear, compelling sales and marketing collateral, from one-sheets and web copy to playbooks and pitch decks. 
• Serve as a strategic partner to Product Management, influencing roadmap decisions with market context and go-to-market requirements. 

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