Mobile App Product Manager
Job Description
REQUIREMENTS
- 3–5 years of product management experience focused on consumer mobile apps (iOS and Android preferred).
- Experience working with subscription-based products is advantageous.
- Strong ability to interpret customer behavior and performance data to inform decisions.
- Experience in content-rich environments such as media, wellness, health tech, or entertainment is a plus.
RESPONSIBILITIES
- Lead overall product strategy and execution for the mobile app.
- Drive development of minimal but high-impact features in collaboration with the wider content team.
- Serve as the primary point of contact for developers and lead weekly alignment calls on priorities.
- Define clear KPIs and evaluate success metrics related to app performance.
- Track and report weekly on usage data, churn, and retention.
- Monitor analytics and translate insights into actionable product improvements.
- Analyze in-app behavior, customer feedback, and competitor research to inform feature creation and bug resolution.
- Manage ongoing processes for gathering and implementing user feedback.
- Partner with the content team to shape content strategy based on consumption insights.
- Upload, manage, and maintain all in-app content.
- Lead cross-functional lifecycle alignment across retention, marketing, and analytics to improve new-user activation.
- Collaborate across teams to develop promotional strategies that expand the user base.
- Own the AI product roadmap as a core retention lever, optimizing responsiveness and personalization to increase engagement.
- Drive app store SEO and optimize listings for discoverability and conversion.
- Act as the internal expert and ambassador for the app.
- Ensure strong coordination with website and customer service teams for promotion, support, and troubleshooting.
Are you interested in this position?
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