Mobile App Product Manager

June 5, 2026
Application ends: September 3, 2026

Job Description

REQUIREMENTS

  • 3–5 years of product management experience focused on consumer mobile apps (iOS and Android preferred).
  • Experience working with subscription-based products is advantageous.
  • Strong ability to interpret customer behavior and performance data to inform decisions.
  • Experience in content-rich environments such as media, wellness, health tech, or entertainment is a plus.

RESPONSIBILITIES

  • Lead overall product strategy and execution for the mobile app.
  • Drive development of minimal but high-impact features in collaboration with the wider content team.
  • Serve as the primary point of contact for developers and lead weekly alignment calls on priorities.
  • Define clear KPIs and evaluate success metrics related to app performance.
  • Track and report weekly on usage data, churn, and retention.
  • Monitor analytics and translate insights into actionable product improvements.
  • Analyze in-app behavior, customer feedback, and competitor research to inform feature creation and bug resolution.
  • Manage ongoing processes for gathering and implementing user feedback.
  • Partner with the content team to shape content strategy based on consumption insights.
  • Upload, manage, and maintain all in-app content.
  • Lead cross-functional lifecycle alignment across retention, marketing, and analytics to improve new-user activation.
  • Collaborate across teams to develop promotional strategies that expand the user base.
  • Own the AI product roadmap as a core retention lever, optimizing responsiveness and personalization to increase engagement.
  • Drive app store SEO and optimize listings for discoverability and conversion.
  • Act as the internal expert and ambassador for the app.
  • Ensure strong coordination with website and customer service teams for promotion, support, and troubleshooting.

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