Paid Search Specialist

Job Description

REQUIREMENTS

• 1+ year of experience in paid search, Google Ads, PPC, digital advertising, or a related role
• Familiarity with Google Ads, keyword research, bidding, and campaign reporting
• Basic understanding of conversion tracking and marketing performance metrics
• Strong attention to detail and organizational skills
• Good written communication skills
• Ability to work independently in a remote environment
• Experience with Google Analytics or reporting dashboards is a plus

RESPONSIBILITIES

• Assist with Google Ads campaign setup, monitoring, and optimization
• Support keyword research, search term review, and negative keyword updates
• Help write, test, and improve paid search ad copy
• Review campaign performance metrics, including clicks, conversions, cost per lead, and ROI
• Assist with bid adjustments, budget pacing, and campaign structure improvements
• Prepare weekly campaign performance summaries for internal review
• Identify performance issues and suggest optimization opportunities
• Coordinate with the internal marketing team to improve paid search results

Are you interested in this position?

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