Digital Strategist

Job Description

REQUIREMENTS

● 5+ years of multi-channel digital marketing experience

● Proven results selling educational content CE programs, academies, professional certifications, or associations

● Experience marketing to or through corporations, associations, and B2B partner channels

● Experience marketing B2C to promote enrollment

● Hands-on SEO experience on-page optimization, keyword strategy, and landing page performance

● Conference and event lead generation experience

● Proficiency in email automation (HubSpot, ActiveCampaign, or equivalent) and LinkedIn Ads

● Insurance industry experience is a strong plus, but not required

RESPONSIBILITIES

● Drive email marketing campaigns to a large segmented contact list drip sequences, deliverability, and compliance

● Expertise in driving organic growth through high-intent keyword research, structural on-page SEO, and performance-tuning landing pages to maximize user engagement and ROI

● Manage promotion for a 24-session live webinar series across two time zones

● Provide us with tools to generate and capture leads at industry conferences and virtual events

● Provide Copy for all email campaigns with assistance from insurance experts to guide you

● Coordinate co-branded campaigns with association and corporate distribution partners

● Manage LinkedIn Ads, Facebook Group Ads, and support broader paid digital strategy

● Report weekly on enrollment funnel performance and channel attribution

● Digital Marketing Automation delivery inside our (LMS) Learning Management System and Mailchimp

Are you interested in this position?

Apply by clicking on the “Apply Now” button below!

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