Digital Ads Manager

Other Positions

Remote

May 7, 2026

Application ends: August 5, 2026

REQUIREMENTS

Proven experience managing paid media campaigns (Meta Ads required)
Strong understanding of performance marketing metrics (CPL, CAC, ROAS, CTR, etc.)
Experience with retargeting strategies and audience segmentation
Ability to think strategically and analytically, not just execute
Experience in real estate or local lead generation is a plus
Familiarity with CRM tools (Follow Up Boss or similar) is a plus
Strong communication and ability to work in a fast-paced environment

RESPONSIBILITIES

Manage and optimize paid campaigns across Meta (Facebook & Instagram), with potential expansion to Google/YouTube
Build and execute full-funnel strategies (cold traffic, retargeting, and nurturing)
Launch and manage retargeting campaigns (website visitors, engagement audiences, CRM lists)
Analyze performance data (CPL, CTR, conversion rates, lead quality) and provide actionable insights
Collaborate with the creative team to develop high-performing ad creatives (hooks, messaging, formats)
Conduct A/B testing across audiences, creatives, and copy
Improve landing page performance and conversion rates (in collaboration with the team)
Ensure campaigns comply with real estate and Meta advertising policies
Track and report on campaign performance weekly