Social media marketing team

Job Description

REQUIREMENTS

• Proficiency in social media management tools such as Hootsuite and Buffer for scheduling, monitoring, and reporting
• Strong graphic design skills with experience in Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for creating captivating visuals
• Knowledge of SEO best practices, keyword research techniques, and web analytics including Google Analytics for data-driven decision-making
• Experience in social listening tools to track brand mentions, industry trends, and customer feedback effectively
• Ability to produce high-quality content including videos, photography, blog posts, and multimedia assets for diverse platforms
• Familiarity with Facebook Advertising campaigns for targeted audience outreach and conversion optimization
• Excellent proofreading skills ensuring all content is clear, accurate, and aligned with branding guidelines
• Strong relationship management skills for engaging with influencers, partners, media outlets, and community members
• Understanding of digital marketing strategies including e-commerce integration to support sales initiatives
• Ability to work collaboratively within a team environment while managing multiple projects simultaneously

RESPONSIBILITIES

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and more to boost brand awareness and engagement
• Create compelling visual and written content using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to align with branding standards
• Manage social media scheduling and publishing using tools like Hootsuite and Buffer to ensure consistent presence and timely updates
• Monitor social listening channels to gather insights on audience sentiment, trending topics, and competitor activities for strategic planning
• Conduct keyword research and optimize content for SEO to improve visibility in search engine results
• Analyze web analytics and social media metrics through Google Analytics and web analytics tools to measure campaign performance and inform future initiatives
• Collaborate with public relations teams to manage brand reputation, handle crisis communications, and develop influencer partnerships
• Oversee paid advertising campaigns on Facebook Advertising platforms to maximize reach and ROI
• Proofread all content meticulously to maintain high-quality standards before publication
• Engage actively with followers by responding to comments, messages, and inquiries to foster strong community relationships

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