Social Media Content Coordinator

Job Description

JOB DETAILS

REQUIREMENTS

• Bachelor’s degree in Marketing, Communications, or a related field.
• 1-2 years of experience in content creation for social media platforms, particularly TikTok, Instagram, Facebook and YouTube.
• Highly organized, detail-oriented, and comfortable managing multiple deadlines and priorities.
• Comfortable supporting day-to-day coordination tasks at the department-level, i.e. preparing agendas, meeting notes, organizing assets, sample requests
• Demonstrated ability to produce platform-appropriate, engaging content, with an understanding of tone, format and audience
• Proficiency in video editing tools and graphic design software i.e. Canva, CapCut.
• Strong understanding of social media metrics and analytics tools – and how to source them.
• Excellent written and verbal communication skills.
• Ability to work collaboratively in a team environment and manage multiple projects simultaneously.
• A proactive, self-starter attitude with a passion for staying ahead of digital content trends.
• Experience in the Consumer Packaged Goods (CPG) industry.
• Familiarity with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Basic knowledge of SEO principles as they apply to content creation.

RESPONSIBILITIES

• Social Media Management: Assist in managing and scheduling posts across social media channels, maintaining a consistent posting schedule to enhance audience engagement.
• Trend Analysis: Monitor the latest trends, challenges, and best practices on TikTok, YouTube, and Meta to inform content strategy, ensure relevance and leverage quickly for clients. Share relevant trends and applications with managers.
• Collaborative Campaigns: Work closely with the marketing team and client to brainstorm and execute creative campaigns that resonate with our target audience.
• Performance Monitoring: Pull performance metrics using standardized tools and in-app reporting dashboards. Populate reporting templates, flagging notable insights and patterns. Support monthly reporting efforts. Community Engagement: Support community engagement manager in strategic interactions on social channels.
• Content Creation: Develop engaging multimedia content tailored for TikTok, YouTube, and Meta platforms, ensuring alignment with brand voice and marketing objectives; support with identifying and outreach to creative partners for social clients.
• Creative Coordination and Admin Support: Handle agendas, meeting invites and recaps for social-specific client calls; support with sample requests, invoicing and briefs for creators; internal and external research and admin tasks as needed.

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