SEO & Website Optimization Specialist

Job Description

JOB DETAILS

REQUIREMENTS

• Proven experience with on-page SEO and service-based local SEO
• Hands-on experience with Google Search Console
• Strong understanding of:
• indexing vs crawling
• canonicalization
• search intent mapping
• Experience optimizing existing websites (not blog-only roles)
• Ability to explain decisions clearly in plain English
• Comfortable following SOPs and approval workflows

RESPONSIBILITIES

• Optimize existing service pages before creating new ones
• Perform documented, page-specific keyword mapping
• Rewrite and structure content for clarity, search intent, and conversion
• Apply proper heading structure (H1–H3)
• Improve page introductions, FAQs, and deliverables sections
• Ensure content supports local and service-based search intent
• Identify and document duplicate, overlapping, or thin pages
• Improve meta titles, descriptions, and URLs where appropriate
• Maintain clean and intentional internal linking
• Document issues and recommendations before making changes
• Compress and optimize images without visible quality loss
• Rename image files clearly and descriptively
• Add accurate, non-spammy alt text
• Ensure image changes improve page speed
• Link service pages to relevant blogs and related services
• Ensure blogs link back to one primary service page
• Use natural, partial-match anchor text
• Review and interpret Google Search Console data
• Identify indexing, canonical, and coverage issues
• Submit indexing requests only after pages are optimized
• Implement approved canonicals, schema (Service, FAQ, LocalBusiness), and sitemap updates
• Clearly justify all changes before execution

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