Search Engine Optimization Specialist

Job Description

REQUIREMENTS

• Proven experience in SEO, web analytics, or digital marketing roles with a strong understanding of search engine algorithms and ranking factors.
• Hands-on knowledge of HTML, CSS, JavaScript, and technical website optimization techniques.
• Experience working with content management systems such as WordPress or similar platforms.
• Familiarity with SEO tools including Google Search Console, Google Analytics, Adobe Analytics, SEMrush, or Ahrefs for performance tracking and analysis.
• Strong understanding of keyword research methodologies and metadata optimization strategies.
• Knowledge of e-commerce platforms and how SEO influences online sales performance.
• Ability to execute link building campaigns ethically while maintaining compliance with search engine guidelines.
• Experience managing social media channels as part of an integrated digital marketing strategy is a plus. 

RESPONSIBILITIES

• Develop and implement comprehensive SEO strategies that improve organic search rankings across major search engines.
• Conduct detailed keyword research to identify high-value search terms aligned with business goals.
• Optimize website content, metadata, and HTML structure to enhance relevance and visibility in search results.
• Manage and improve content management systems (CMS) such as WordPress to ensure SEO best practices are followed.
• Utilize SEO tools like Google Search Console, Google Analytics, Adobe Analytics, SEMrush, or Ahrefs to monitor performance and identify optimization opportunities.
• Build high-quality backlinks through strategic link building efforts to increase domain authority and search engine credibility.
• Collaborate with content creators and social media managers to develop engaging content that supports SEO objectives.
• Implement technical SEO enhancements including site speed optimization, mobile responsiveness, structured data markup, JavaScript considerations, CSS adjustments, and metadata updates.
• Use Google Tag Manager for tracking user interactions and measuring campaign effectiveness through web analytics platforms.
• Drive conversion optimization initiatives by analyzing user behavior data and refining landing pages for better engagement and lead generation.
• Stay current with the latest SEO trends, algorithm updates, and industry best practices to keep strategies ahead of the curve.

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