Media Planner

Job Description

REQUIREMENTS

• 2+ years of experience in a digital media planning/buying position
• Bachelor’s degree in related field or equivalent work experience
• Experience with campaign management and ad serving technology: FatTail/AdBook (or other order management systems), Permutive, DoubleClick/Google Ad Manager, Innovid, Prisma, Google Analytics. Salesforce experience a plus, but not required
• Solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.), Slack and/or Google Workspace
• Experience analyzing audience data and developing audience targeting strategies
• Familiarity with basic accounting/math principles; basic statistical analysis experience is a plus
• Self-starter with strong planning, organizational, and time-management skills; comfortable working with minimal direction and delivering plans ahead of deadline
• Strong written and verbal communication skills. Good presentation skills a plus
• Proven ability to develop and maintain strong professional relationships with colleagues and vendors
• Experience managing multiple, competing priorities, duties and/or projects, with proven ability to accommodate evolving responsibilities and last-minute changes
• Comfort integrating AI tools into daily workflows — using tools like Claude, ChatGPT, or similar to speed up research, draft media plans, analyze campaign data, or streamline reporting

RESPONSIBILITES

• Assist in digital media strategy development for the Outside Sales organization and all advertising partners
• Develop and manage digital media plans
• Reserve and/or book campaign products across a variety of platforms
• Manage agency templates, product specs, and reporting standards
• Collaborate closely with the Creative Strategists, Client Solutions Partners, Custom Content and Sales teams
• Work with ad traffickers and product teams on available inventory and offerings
• Identify opportunities to integrate AI tools into planning, reporting, and optimization workflows to improve speed and accuracy
• Other responsibilities as assigned

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