Associate Manager

Job Description

JOB DETAILS

REQUIREMENTS

• At least 2 years of experience within Generating Demand (CDT, A&P, Sales or Marketing)
• Relevant commercial experience in Coastal Arabia is a must
• Strong teamworking skills

RESPONSIBILITIES

• Execution of ICP activities on the channel across the clusters and monitor the effectiveness of execution
• Lead the category relationship with key customers & distributors
• Key Representative for Channel through the ICP process, ensuring multifunctional input and alignment to the key growth opportunities and action plans
• Enable the implementation of our PicOS (through 4Ps solutions) across the channel & key customer(s) with regular reviews on its effectiveness
• Single point of contact for Sales and Marketing teams for Channel of responsibility, ensuring you to drive insights using external data resources like Nielsen, Dunnhumby, Kantar etc.
• Promotional evaluation and optimization to utilize discounts effectively (Channel level)
• Deliver channel playbook to sales teams to include MSL / NPD targets
• Lead and Maintain Channel KPI tracking through MBPC
• Ensure adherence to all Company principles and policies

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