Thumbnail Designer & Packaging Consultant

Job Description

JOB DETAILS

REQUIREMENTS

• Proven experience designing highly clickable thumbnails for creator-led YouTube channel(s).
• Capable of identifying and communicating successful design trends, both overt and subtle, to continue to refine and improve the channel’s thumbnail style
• Strong familiarity with A/B/C testing thumbnail and title combinations and identifying which elements and content angles are worth testing against each other
• Regularly consumes YouTube content, including in the world of news, business, non-fiction, and explainers
• Obsesses over new and evolving trends and varying styles across the YouTube platform

RESPONSIBILITIES

• Collaborate with producers at the onset of production to craft the most clickable title and thumbnail combinations
• Work with producers to create shot lists you’ll need for executing on thumbnails
• Create 3-4 thumbnail options per video, and address 1-2 rounds of notes before publish
• Collaborate with Audience Development team to create a unified style and feel for our thumbnails across the channel
• Archive work and projects to be stored in our centralized database

Are you interested in this position?

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