Social Media Strategist

Job Description

REQUIREMENTS

• Proven experience developing social media strategy for food, beverage, CPG, grocery, retail, shopper marketing, or consumer-driven brands.
• Strong understanding of how social media supports both upper-funnel brand awareness and lower-funnel behaviors such as traffic, engagement, retail support, product discovery, and purchase consideration.
• Deep knowledge of TikTok, Instagram, Facebook, and LinkedIn, including how audiences behave differently across each platform.
• Experience developing content pillars, campaign strategies, social playbooks, editorial frameworks, and performance recommendations.
• Strong ability to interpret consumer insights, category trends, social performance data, and competitive activity.
• Comfort presenting to senior stakeholders and defending strategic recommendations with clear rationale.
• Ability to move quickly, adjust based on feedback or results, and keep strategy relevant as platforms, trends, and market conditions shift.
• Excellent communication, writing, and storytelling skills, with the ability to make strategy clear, useful, and actionable for creative and execution teams.
• Experience collaborating with creative teams, account teams, clients, media teams, influencers, or external partners.

RESPONSIBILITIES

• Develop social media strategies for food, beverage, CPG, grocery, retail, and shopper-focused brands, with a clear connection between brand-building and purchase-driving behavior.
• Translate consumer insights, retail trends, category dynamics, cultural moments, and performance data into actionable content pillars, campaign ideas, channel recommendations, and measurement plans.
• Build platform-specific strategies for TikTok, Instagram, Facebook, and LinkedIn, including guidance on content formats, posting themes, audience behavior, engagement tactics, and campaign opportunities.
• Create strategic frameworks for seasonal campaigns, giveaways, product launches, retail support, influencer or creator integration, community-building, and evergreen brand storytelling.
• Partner with creative, content, account, media, and client teams to ensure social concepts are strategically sound, executable, and aligned with brand and business objectives.
• Develop clear content briefs, messaging frameworks, campaign guardrails, and channel guidance so teams can execute consistently across platforms.
• Analyze social performance data and translate results into meaningful recommendations, including what to continue, adjust, test, or stop.
• Present social strategies, campaign concepts, and performance insights to senior customers, clients, and internal stakeholders with confidence and clarity.
• Stay current on platform changes, cultural trends, creator behavior, retail calendars, shopper moments, and emerging best practices in food, beverage, CPG, and retail social marketing.
• Support community-building strategies that help brands engage audiences authentically, respond to consumer interests, and create stronger brand relevance over time.

Are you interested in this position?

Apply by clicking on the “Apply Now” button below!

#CrossChannelJobs #JobSearch
#CareerOpportunities #HiringNow
#Employment #JobOpenings
#JobSeekers
#FacebookLinkedIn