Social Media Marketing Specialist

Job Description

REQUIREMENTS

• Open to entry-level applicants and fresh graduates. Candidates possessing 1–2 years of relevant experience in social media marketing or digital marketing are preferred.
• A formal degree is not required; practical skill, creativity, and a strong work ethic are prioritized.
• Demonstrated familiarity with major social media platforms and management tools, including Meta (Facebook), TikTok, and Instagram.
• Solid understanding of search engine optimization (SEO) principles and their strategic application to social media content.
• Strong passion for the travel and tourism industry, with the ability to craft compelling content that engages and inspires audiences.

RESPONSIBILITIES

• Craft and execute dynamic social media strategies tailored to enhance brand visibility and engagement across platforms.
• Monitor social media channels for trends, leveraging insights to create timely, relevant content that resonates with target audiences.
• Analyze and report on key performance metrics to assess campaign effectiveness and inform future strategies.
• Collaborate with cross-functional teams, including design and content, to ensure cohesive branding and messaging across all digital platforms.

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