Product Growth Lead

Job Description

REQUIREMENTS

• 10+ years of experience in Product Growth, Product Analytics, Product Operations, or related roles.
• Strong SQL skills with the ability to independently query and analyze complex datasets.
• Expertise in conversion rate optimization (CRO), user funnels, and experimentation frameworks.
• Proficiency with BI tools (e.g., Metabase, Tableau, Looker, or Posthog) and advanced Excel/Google Sheets.
• Proven experience in conducting user research and qualitative discovery.
• Experience in travel-tech, e-commerce, fintech, or marketplace environments is highly preferred.

RESPONSIBILITIES

• Own the conversion improvement roadmap across key funnels including search, booking, checkout, and payment.
• Identify user drop-offs and friction points through funnel analysis, behavioral data, and user feedback.
• Design and prioritize product-led growth initiatives to improve activation, retention, and reactivation.
• Build and manage a structured experimentation pipeline, including hypothesis testing, A/B testing, and post-test analysis.
• Conduct user research, including surveys, interviews, and usability tests, to translate qualitative insights into product improvements.
• Use SQL independently to analyze user behavior, cohorts, and conversion trends.
• Define and track key growth metrics such as checkout completion, booking success rates, and repeat purchase rates.
• Collaborate cross-functionally with Product, Engineering, Design, Marketing, and Commercial teams to execute growth strategies.

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