Marketing/Social Media Creator

Job Description

REQUIREMENTS

• Proven experience in social media marketing, content creation, and digital marketing strategies.
• Strong graphic design skills with proficiency in Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Knowledge of SEO best practices, keyword research techniques, and web analytics tools such as Google Analytics.
• Familiarity with social listening tools like Hootsuite or Buffer for monitoring online conversations.
• Ability to create compelling visual content including photography and video editing for diverse platforms.
• Experience managing paid advertising campaigns on Facebook Ads Manager or similar platforms.
• Excellent relationship management skills to collaborate effectively with team members, influencers, media contacts, and stakeholders.
• Strong proofreading abilities ensuring all content is polished and aligned with branding standards.
• Understanding of branding principles, e-commerce strategies, and digital marketing trends to craft impactful campaigns.
• Ability to analyze data from web analytics tools to measure success metrics and optimize future initiatives.

RESPONSIBILITIES

• Develop and execute engaging social media content across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand visibility and engagement.
• Utilize graphic design tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to produce visually appealing images, videos, and multimedia content that align with branding guidelines.
• Implement SEO strategies and conduct keyword research to optimize content for search engines, enhancing organic reach and web traffic.
• Manage social listening tools to monitor brand mentions, industry trends, and customer feedback, enabling timely responses and strategic adjustments.
• Plan and manage social media advertising campaigns using Facebook Advertising and other paid media channels to boost reach and conversions.
• Use analytics tools such as Google Analytics and web analytics platforms to track campaign performance, generate reports, and refine strategies for maximum impact.
• Coordinate with public relations teams to ensure consistent messaging across all channels while managing relationships with influencers, partners, and media outlets.
• Schedule posts efficiently using social media management tools like Hootsuite or Buffer (application), maintaining a consistent posting calendar.
• Proofread all content meticulously to ensure clarity, accuracy, and alignment with brand voice before publication.
• Capture high-quality photography and video content to enhance storytelling efforts across digital platforms.

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