Marketing Manager, HOP and Retail

Job Description

REQUIREMENTS

• Minimum 6-8 years experience in Marketing
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Experience presenting ideas and recommendations to senior leadership to gain buy in
• You’re both analytical & commercial and you enjoy interpreting data to develop insight/consumer-led marketing strategy. Comfortable with analytical tools like excel.
• You have strong interpersonal skills and can manage multiple cross-departmental stakeholders; confident communicating at all levels
• Proven record in managing multiple projects simultaneously.
• Strong problem-solving skills and a proactive approach to identifying opportunities for improvement.
• You have a self-starter attitude and you’re able to thrive in a fast-paced matrixed organisation with constant change.
• You have a proven track record in making things happen – delivering results quickly and efficiently.

RESPONSIBILITIES

• Develop and own HOP and Retail marketing plans and campaign strategies that drive HOP/ retail partner and business growth
• Translate business priorities into actionable marketing initiatives that are insight-driven, customer-centric, and results-oriented.
• Lead integrated go-to-market planning, coordinating across commercial, local and central marketing teams to ensure alignment and excellence in execution.
• Lead the planning and delivery of value-focused campaigns (e.g., promotional, seasonal, and category growth) to increase customer frequency and HOP/ partner performance.
• Continuously optimise campaign ROI through post-campaign analysis, learnings, and strategic iteration.
• Identify new opportunities to scale success—whether through emerging trends, untapped segments, or test-and-learn innovation.
• Leverage customer and partner insights to inform marketing strategy and campaign design.
• Own regular performance reporting and stakeholder updates, identifying trends, opportunities, and areas for growth.
• Stay up-to-date with market and competitor activity, using insights to inform promotional strategy and differentiation.

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