Marketing Lead

Job Description

REQUIREMENTS

• 5+ years of experience in marketing with at least 2+ years in a management role (e.g., Marketing Lead, Head of Marketing)
• Proven track record of building marketing functions in fast-paced startup or SaaS environments
• Strong background in content and inbound marketing, driving growth through organic channels rather than primarily paid media
• Experience managing marketing efforts across international markets with region-specific adaptations
• Hands-on experience in product marketing, including positioning and GTM strategy
• Deep understanding of B2B inbound channels and their connection to pipeline and revenue
• Ability to build owned media products such as event formats, video series, or branded programs
• Proficiency in managing analytics infrastructure and utilizing AI tools in marketing workflows

RESPONSIBILITIES

• Build and scale a systematic marketing function to drive inbound demand and revenue growth
• Form and manage a high-performing marketing team, growing it to 10+ people within a year
• Develop and execute comprehensive content and inbound marketing strategies
• Own key marketing channels including content, PR, email, events, partnerships, and KOLs
• Contribute to product marketing efforts, including positioning, packaging, and ICP development
• Adapt Go-To-Market strategies across multiple international markets
• Build and own the marketing analytics infrastructure and implement CRM systems from scratch
• Drive AI automation across all marketing workflows

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