Marketing Executive

Job Description

REQUIREMENTS

• Proven experience as a Marketing Administrator, Office Assistant or relevant role
• Marketing Graduate
• Outstanding communication and interpersonal abilities with flawlessly fluent English
• Highly organised and able to work to tight deadlines
• Familiarity with office management procedures
• Excellent knowledge of MS Office
• Excellent IT Skills with experience in SaaS being highly regarded
• Knowledge of Salesforce would be an advantage
• Previous experience in email campaigns and a good eye for designing email templates
• Excellent copy writing & proofreading skills with an ability to create engaging and creative content across all marketing channels
• Previous experience with web analytics software such as Google Analytics. Ability to thoroughly analyse web analytics about website traffic and campaign performance

RESPONSIBILITIES

• Responsible for implementing Corporate Marketing Strategy
• Assist in maintaining and optimizing all PPC channels
• Assist in maintaining and optimizing all social media channels with weekly content
• Assist in generating & designing regular email campaigns and newsletters
• Data cleansing; importing and exporting data accurately
• Ensuring the website is maintained and updated with new/regular content to help optimize SEO
• Generate weekly, monthly, quarterly reporting and analysis across all social media, PPC, email campaigns to identify opportunities for growth
• Processing marketing expenses and invoices
• Proactive researching and advising of new exhibition opportunities & improvements to digital marketing campaigns
• Manage phone calls and correspondence (e-mail, letters, packages etc.)
• Organising and assisting with internal and external events (user forums, trade shows)
• Create and update records and databases with customer and prospective customer data
• Submit timely reports and prepare presentations/proposals as assigned
• Assisting in the creation of Sales Proposal and RFP’s
• Assist colleagues whenever necessary

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