KOL BD Director 

Job Description

REQUIREMENTS

• 5+ years of Business Development experience within the cryptocurrency / digital asset industry, preferably with a mid-tier or established centralized exchange (CEX).
• Strong hands-on experience in Futures / derivatives BD and growth is mandatory.
• Proven experience in KOL BD, affiliate acquisition, trading community partnerships, or exchange partnership development.
• Demonstrated track record of driving measurable trading volume, user acquisition, deposits, and/or revenue.
• Previous experience managing and developing a KOL/BD team, including setting KPIs and performance targets.
• Strong understanding of Futures trading, derivatives products, exchange trading mechanisms, and crypto trader behavior.
• Strong existing network of MENA-based KOLs, influencers, affiliates, trading communities, professional traders, and crypto partners.
• Experience designing and managing KPI models, commission structures, rebate programs, and partner incentive systems.
• Strong commercial negotiation and partnership management skills.
• Proven ability to independently develop and execute regional market expansion strategies.
• Strong analytical, strategic, and problem-solving skills with a highly results-oriented mindset.
• Excellent English communication skills. Arabic or other MENA-relevant languages are a strong advantage.
• Comfortable working in a fast-paced, remote, and highly entrepreneurial environment.

RESPONSIBILITES

1. Regional Business Development & Market Expansion

• Develop and execute the MENA regional Futures BD strategy, aligned with the company’s overall growth objectives.
• Lead market expansion initiatives across key Middle East markets and identify new opportunities for user, partner, and trading-volume growth.
• Build and execute aggressive but sustainable market penetration strategies based on market conditions, competitor activity, and regional opportunities.
• Take ownership of key regional business metrics, including trading volume, active traders, new trading users, deposits, revenue, and overall market performance.
• Identify and prioritize high-potential markets, channels, and partnership opportunities within the MENA region.

2. KOL, Affiliate & Partnership Development

• Identify, recruit, negotiate with, and manage high-value KOLs, YouTubers, Twitter/X influencers, trading communities, affiliate partners, and crypto ecosystem partners.
• Build long-term strategic partnerships through competitive commission, rebate, and incentive structures.
• Develop and maintain a strong pipeline of regional KOLs, affiliates, community leaders, professional traders, and other high-volume trading partners.
• Establish and optimize partnership models that directly contribute to user acquisition, deposits, trading activity, and Futures trading volume.
• Maintain strong relationships with key external partners and continuously expand the company’s regional network.

3. KOL BD Team Leadership & Management

• Build, manage, and develop a KOL/BD team focused on the MENA market.
• Set clear team objectives, KPIs, performance targets, and incentive structures.
• Develop a structured KPI and performance management model covering partner acquisition, active KOLs, FTDs, trading users, trading volume, revenue, and other relevant business metrics.
• Coach and mentor BD team members to improve partner acquisition, negotiation, activation, and performance.
• Establish scalable processes for partner sourcing, onboarding, activation, and ongoing account management.
• Drive a high-performance, results-oriented BD culture.

4. Trading Volume & Revenue Growth

• Develop strategies to consistently increase Futures trading volume and revenue through KOLs, affiliates, communities, professional traders, and other acquisition channels.
• Monitor partner performance and optimize campaigns and incentive structures based on trading results.
• Analyze trading activity and partner contribution to identify opportunities for growth and reactivation.
• Work closely with internal teams to improve conversion from user acquisition → deposit → first trade → sustained trading activity.

5. VIP & High-Value Trader Acquisition

• Leverage existing networks to identify and acquire high-net-worth individuals, professional traders, high-volume traders, and VIP users.
• Develop strategic relationships with high-value trading communities and professional trading networks.
• Support the development of customized partnership and incentive structures for high-volume users and strategic accounts.

6. Cross-Functional Collaboration

• Work closely with Marketing, Operations, Product, and Community teams to execute regional growth initiatives.
• Collaborate with Product and Operations teams to provide market and partner feedback on Futures products, including fees, liquidity, trading experience, UI/UX, and product features.
• Represent the company at relevant AMA sessions, Twitter/X Spaces, industry events, meetups, and other crypto community activities.
• Strengthen the company’s brand presence and credibility within the MENA crypto ecosystem.

7. Market & Competitor Intelligence

• Monitor competitor exchanges, Futures products, commission structures, KOL programs, affiliate models, and regional market strategies.
• Identify emerging market trends, trading behaviors, and new partnership opportunities.
• Provide actionable insights and recommendations to senior management based on market developments and partner feedback.

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