Influencer Coordinator
Job Description
JOB DETAILS
REQUIREMENTS
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- 2–4 years of experience in influencer marketing, social media, or digital marketing (beauty, lifestyle, or fashion preferred).
- Demonstrated experience with high-volume creator outreach and relationship management.
- Strong understanding of TikTok and Instagram trends, platform algorithms, and viral content dynamics.
- Experience using influencer platforms, affiliate dashboards, and analytics tools.
- Highly organized with the ability to manage multiple campaigns simultaneously.
- Strong written communication skills with ability to personalize outreach at scale.
- Data-driven mindset with strong analytical skills.
- Passion for beauty, fashion, and cultural trends.
RESPONSIBILITIES
- Conduct high-volume outreach to emerging, mid-tier, and viral creators across TikTok, Instagram, and YouTube.
- Identify trending creators and culturally relevant moments in real time to capitalize on virality opportunities.
- Build and maintain a consistent pipeline of net-new creators through proactive prospecting and daily outreach.
- Develop outreach templates and personalization strategies to maximize response rates and conversion.
- Monitor social trends, viral audio, and platform-native behaviors to identify timely partnership opportunities.
- Rapidly activate creators around trending moments to amplify reach and engagement.
- Collaborate with social and paid teams to scale high-performing influencer content into paid amplification.
- Identify UGC with strong organic performance and recommend whitelisting or boosted strategies.
- Manage influencer collaborations end-to-end, including contract coordination, product seeding, content guidelines, approvals, and timelines.
- Develop strong relationships with creators to foster long-term brand advocacy.
- Support ambassador and affiliate programs to drive both reach and performance.
- Track influencer KPIs, including reach, engagement rate, EMV, traffic, and conversion metrics.
- Analyze creator performance to inform retention, scaling, and future outreach targeting.
- Provide weekly reporting on outreach volume, conversion rate, and viral wins.
- Continuously optimize outreach strategy based on data insights.
- Partner closely with Marketing, Social, Paid Media, PR, and Product teams to align influencer initiatives with broader brand campaigns.
- Assist in organizing influencer events, mailers, PR drops, and product launches to maximize organic buzz.
Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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