Head of Marketing
Job Description
JOB DETAILS
REQUIREMENTS
· 7+ years of marketing experience, with a minimum of 3 years in luxury, hospitality, or high-end lifestyle sectors
· Proven full-funnel expertise across brand positioning, digital acquisition, content strategy, PR, and events
· Experience managing marketing teams (both in-house and remote)
· Experience managing external agencies and marketing budgets
· Strong understanding of CRM systems and marketing technology
· Demonstrated ability to balance brand equity with measurable performance outcomes
RESPONSIBILITIES
· Define and lead brand positioning across aviation, yachts, properties, travel, and concierge
· Own full-funnel marketing strategy: brand, digital acquisition, content strategy, PR, and events
· Develop and maintain a cohesive luxury brand identity across all channels and regions
· Drive qualified acquisition while protecting brand equity
· Oversee content direction across digital, editorial, and social platforms
· Lead PR strategy including media relations, partnerships, and brand visibility initiatives
· Conceptualize and oversee high-end events aligned with brand positioning
· Manage and mentor in-house and remote marketing teams
· Manage agency relationships, budgets, and performance expectations
· Implement and optimise CRM and marketing tools to support retention and client lifecycle marketing
· Present brand strategy, performance insights, and growth plans to leadership
Are you interested in this position?
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