Group Marketing & PR Executive

Job Description

REQUIREMENTS

4–6 years of experience in marketing, PR, or digital marketing in the GCC (beauty, aesthetics, wellness, or retail preferred).

Fluent in Arabic and English (written and spoken).

Bachelor’s degree in Marketing, Communications, or related field.

Demonstrated experience delivering measurable marketing results.

Strong proficiency in Canva and familiarity with social media scheduling tools.

Experience working with CRM systems and marketing analytics tools is preferred.

Strong understanding of content creation, social media trends, and digital campaigns.

RESPONSIBILITIES

1. Social Media & Content Execution

• Support the execution and day-to-day management of social media channels across multiple brands.
• Create and coordinate high-quality content including graphics, captions, and short-form video.
• Ensure content aligns with brand guidelines, tone of voice, and marketing objectives.
• Coordinate on-ground content capture, branch visits, and shoot days when required.
• Monitor engagement and recommend improvements based on performance data.

2. Digital Marketing & Campaign Execution

• Assist in campaign planning and rollout across social media, email, and website channels.
• Coordinate creative assets and content briefs for paid campaigns.
• Track campaign performance and prepare basic performance reports.
• Support website updates, landing pages, and campaign pages when required.

3. Organic Lead Generation & Growth

• Take ownership of organic lead generation initiatives across social media, website, partnerships, and community channels.
• Identify strategies to increase inbound inquiries and enrollments without relying solely on paid advertising.
• Work closely with Contact Center and Admissions teams to understand lead quality and conversion.
• Analyze which content and campaigns generate high-quality leads and scale successful approaches.
• Support SEO initiatives and educational content strategies that strengthen brand authority.
• Monitor and report on organic lead KPIs and opportunities for improvement.

4. Analytics, Technology & Data-Driven Decision Making

• Track marketing KPIs including leads, conversion rates, engagement, and campaign ROI.
• Use available tools and platforms to gather and interpret marketing data.
• Support reporting dashboards and campaign performance summaries.
• Use data insights to recommend improvements to campaigns and content strategy.

5. Influencer, Partnerships & PR Support

• Maintain influencer and partnership databases.
• Support outreach, coordination, and follow-up of collaborations.
• Track deliverables and measure campaign effectiveness.
• Assist in preparing media kits and PR materials.

6. Events & Community Engagement

• Support preparation and execution of marketing events, launches, and workshops.
• Coordinate logistics, materials, and event promotion where required.
• Assist in capturing content and reporting event outcomes.

7. Client Journey & Cross-Functional Coordination

• Work closely with Operations, Contact Center, and Sales teams to improve the end-to-end client journey.
• Help ensure marketing campaigns align with booking processes, lead handling, and conversion workflows.
• Participate in meetings to identify gaps in client communication and improve the overall experience.

8. CRM, Communications & Lead Coordination

• Assist in managing lead flows and campaign communications.
• Support newsletters, email campaigns, and client communications when required.
• Ensure campaign messaging is consistent across channels.
• Stay updated on marketing trends and propose new content ideas and initiatives.
• Maintain campaign calendars and marketing trackers.
• Ensure all materials follow brand guidelines and approval processes.

Are you interested in this position?

Apply by clicking on the “Apply Now” button below!

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