Director Marketing Services
Job Description
REQUIREMENTS
- 10+ years in media planning, buying and performance media, including senior leadership of an in-house team or agency account.
- Proven experience building or scaling an in-house media function, or leading a client-side media transition from agency.
- Multi-market or regional remit, ideally across Europe and EEMEA.
- Track record of owning significant media budgets and delivering measurable efficiency and performance gains.
- Experience managing media planners, media buyers and/or embedded trading desk teams across regional or multi-market campaign portfolios.
- Deep expertise across paid social, search, programmatic and measurement/attribution.
- Strong commercial acumen — contract negotiation, fee models and vendor management.
- Strong partner governance skills, including management of trading desk delivery, platform access, account ownership, transparent fee models and service performance.
- Excellent executive communication and stakeholder management skills.
- Bachelor’s degree in Marketing, Media, Communications, Business or a related field.
RESPONSIBILITES
Strategy & Operating Model:
- Own the overall media capability — strategy, operating model and performance across in-housed channels, including clear pilot objectives, scope and success measures.
- Set delivery standards, operating procedures and ways of working across planning, buying, activation, optimisation, measurement and reporting, creating a repeatable blueprint for future regional hubs.
- Drive the phased roadmap for in-house capability, defining market-readiness criteria, managing readiness gates and recommending the sequence and approach for future expansion.
Commercial
- Own the media budget and commercial oversight, including transparent DSP fee structures and commission models.
- Govern trading desk commercial terms, transparent DSP and platform fees, partner staffing models and commission structures.
- Own the day-to-day strategic relationship with the trading desk partner, including partner onboarding, SLAs, performance reviews, escalation, knowledge transfer and continuous improvement.
- Track and validate in-housing savings against the business case
- Validate that trading desk delivery supports the in-housing business case, including agency fee avoidance, buying transparency and performance improvement.
Stakeholder & Governance
- Act as senior point of contact for executive leadership, Finance, Legal, Risk and Procurement on media in-housing.
- Chair governance forums and own the RACI for media planning, buying, optimisation and measurement.
- Present performance, savings and roadmap progress to executive and regional stakeholders.
- Support leadership decisions on the target global organisation, governance model and long-term ownership approach.
People & Team Build
- Lead the pilot in-house team, including regional media planning contractors, and help build the permanent core team and regional delivery hubs.
- Define capability expectations for media planners, buyers and performance specialists as the model scales across regions.
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