Digital Marketing Consultant

Job Description

JOB DETAILS

REQUIREMENTS

• Experience in digital marketing activation across web, CRM-driven journeys, and campaign tracking
• Working knowledge of Salesforce Campaigns and UTM frameworks
• Strong understanding of digital customer journeys and CX design
• Ability to manage multiple stakeholders across regions and functions
• Bachelor’s degree or equivalent experience
• 5 years of marketing experience or above

RESPONSIBILITIES

• Design and enable end-to-end digital customer journeys using persona and segment insights across AMEE markets.
• Act as a CX Champion for the region, ensuring consistent, high-quality digital experiences across channels.
• Translate business and campaign objectives into structured digital journeys spanning email, web, QR, forms, and messaging platforms.
• Build and maintain Salesforce campaign hierarchies, including creation and governance of UTM tracking for all digital tactics.
• Ensure accurate attribution across regions, channels, and campaigns by applying enterprise campaign and UTM standards.
• Partner with regional and dealer stakeholders to ensure campaigns are measurable from activation through reporting.
• Support and coordinate Salesforce Marketing Cloud executions, including email builds, journeys, automations, and audience logic.
• Enable and support regional nurture email programs, ensuring alignment with governance, configuration reviews, and data privacy requirements.
• Work closely with global digital and platform teams to ensure correct setup and sustainable operations.
• Serve as Martech lead for WhatsApp pilots and activations, including QR-based journeys and AI-assisted experiences.
• Support journey design for user-initiated and outbound WhatsApp campaigns, aligned with consent, privacy, and CRM integration requirements.
• Ensure WhatsApp journeys are fully tracked and integrated into Salesforce and reporting frameworks.
• Work closely with regional marketing teams, dealers, and internal stakeholders to enable consistent digital execution across AMEE.
• Act as a connector between marketing, technology, agencies, and platform owners.
• Provide guidance and support on digital best practices, journey setup, and measurement.
• Enable and leverage Power BI and Marketing Cloud dashboards to track campaign performance, database health, and subscriber sources.
• Support regional reporting focused on engagement, data quality, and journey effectiveness.
• Translate data into clear insights for regional marketing and leadership stakeholders.

Are you interested in this position?

Apply by clicking on the “Apply Now” button below!

#CrossChannelJobs #JobSearch
#CareerOpportunities #HiringNow
#Employment #JobOpenings
#JobSeekers
#FacebookLinkedIn