CRM Lead

Other Positions

Dubai

September 7, 2026

Application ends: December 5, 2026

REQUIREMENTS

You’ve built CRM programs before — not just managed them.
You own platforms end-to-end: segmentation, automation, A/B testing, deliverability.
You think in journeys, not campaigns.
You can translate data into decisions — SQL basics, cohort thinking, funnel analysis.
You’ve managed a direct report or led a cross-functional workstream.
Fintech or trading experience is a genuine advantage.

RESPONSIBILITES

Build the Foundation

Audit existing platforms, data feeds, and automation — document what’s there and what’s missing.
Select and implement the right CRM tech stack with data and engineering.
Create a unified customer data model built for segmentation, personalisation, and reporting.

Own the Full Lifecycle

Design onboarding journeys that convert registered users into active funded traders within 30 days.
Build retention and re-engagement programs that move the needle in the first two quarters.
Develop loyalty logic that deepens trader engagement over time — not one-off campaigns.

Lead CRM Strategy

Define the CRM roadmap — what we build, in what order, and why.
Set KPIs that matter: funded traders, activity rates, reactivations — not open rates.
Report to leadership monthly with clarity.

Drive Alignment