Content Marketing Manager

Job Description

REQUIREMENTS

• 5-8 years of experience in content marketing, editorial, journalism, social media, or related roles, ideally in B2B SaaS or enterprise technology
• Proven experience owning content programs and social media strategy end to end
• Excellent writing and editing skills, with a portfolio that demonstrates compelling hooks, clear narratives, and a strong brand voice
• A passion for social media, demonstrated through an understanding of what works on LinkedIn, and a desire to move quickly on new formats as algorithms evolve
• Strong track record of repurposing content across channels and formats
• Experience managing freelancers, agencies, or external contributors
• Experience using AI tools to scale content production, and enthusiasm for finding inventive ways to apply them, while keeping human perspectives at the core of everything we publish
• Comfortable editing short form video for social media
• Familiarity with AEO and SEO best practices
• Data-driven and adaptable, using performance insights to iterate quickly
• Excited by the opportunity to build, as well as run, impactful content programs
• Familiarity with cybersecurity, IT, or technical audiences is a plus, but not required

RESPONSIBILITIES

• Manage production of long form assets, including guides and industry reports
• Produce content for paid campaigns with media and publication partners
• Evolve Tines’ organic social strategy (primarily LinkedIn), experimenting with new formats and launching social native campaigns
• Create and produce short form video content for social, both original and repurposed from existing assets
• Play a key role in building and scaling Tines’ creator led content strategy, supporting internal experts, community members, and external partners to create and share content
• Spot high value moments from webinars, events, and existing content, and turn them into something new: blogs, short form video, social campaigns, etc.
• Manage freelancers and external contributors to ensure quality at scale
• Design efficient content workflows that help you scale output without sacrificing quality
• Provide editorial support for content produced by internal teams and external agencies, ensuring consistency and alignment with Tines’ voice and evolving narratives
• Interview customers and SMEs to source strong stories and insights, and contribute to case study production
• Translate technical topics into clear, engaging stories
• Work with the Brand team to develop compelling visual assets and ensure consistency across social and content programs
• Partner with the Demand Generation team to gather content performance feedback and iterate quickly
• Prioritize effectively across always on programs, standalone campaigns, and product launches

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