Associate, Builder AXP

Job Description

REQUIREMENTS

• Bachelor’s Degree in marketing, business, or a related field or 1-3 years of experience working within a marketing campaign delivery team
• 1–2 years of experience in marketing operations, lifecycle marketing, or digital campaign support
• Must have exposure to Adobe Journey Optimizer, Adobe Experience Platform, Salesforce or similar platforms
• Beginner level or higher proficiency in HTML/CSS for email or web development
• Strong attention to detail and ability to collaborate across technical and business teams
• Interest or experience in working in agile-based pod environments

Preferred

• Familiarity with Next Best Action personalization logic, event triggers, and segmentation
• Exposure to regulated industries such as healthcare or financial services
• Basic understanding of JSON, event payloads, or API-driven personalization
• Experience with responsive email design and accessibility standards
• Adobe certifications in AEP or AJO are a plus

RESPONSIBILITES

• Assist in configuring and testing personalized journeys/campaigns in Adobe Journey Optimizer based on NBA strategy
• Support the data analytics team in building and validating audience segments in Adobe Experience Platform
• Collaborate with lifecycle marketers and channel leads to activate journey/campaign logic and improve targeting
• Conduct quality assurance across journey components including events, wait steps, personalization rules, and triggers
• Build and maintain HTML-based email templates and other digital assets to support journey execution
• Ensure HTML communications are responsive, accessible, and aligned with brand standards
• Monitor journey/campaign performance and assist in resolving execution issues
• Maintain documentation and contribute to platform governance and best practices
• Participate in training and enablement efforts to expand AJO/AEP capabilities across the team
• Help deliver personalized member journeys/campaigns that enhance engagement and satisfaction
• Support accurate and compliant execution of NBA logic across channels
• Contribute to operational excellence through QA and platform stewardship
• Grow your expertise in marketing technology, HTML development, and journey orchestration

Are you interested in this position?

Apply by clicking on the “Apply Now” button below!

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