Meta Ads Specialist

Job Description

REQUIREMENTS

• Experience running Facebook and Instagram ads
• Familiar with Meta Ads Manager and Business Suite
• Understanding of audience targeting, retargeting, and lookalike audiences
• Strong understanding of short-form social media content and viral-style ads
• Ability to analyze ad data and make optimization decisions
• Creative mindset with good marketing instincts
• Familiar with e-commerce or product marketing
• Able to work independently and communicate clearly
• Experience with baby products, family products, or Kickstarter campaigns is a plus

Preferred

• Knowledge of UGC-style ads and viral reel structures
• Experience testing multiple creatives and hooks quickly
• Familiar with AI-generated content workflows
• Basic understanding of copywriting and consumer psychology

RESPONSIBILITIES

• Plan, launch, and manage paid advertising campaigns on Instagram and Facebook
• Create and test different ad angles, hooks, creatives, and audiences
• Monitor campaign performance daily and optimize based on data
• Analyze CTR, CPC, CPM, ROAS, conversion rate, and audience behavior
• Coordinate with content creators and video editors for ad creatives
• Research competitors, viral trends, and successful ad styles
• Continuously test new strategies to improve performance and lower acquisition costs
• Scale winning ads while controlling budget efficiency
• Provide weekly performance reports and recommendations

Are you interested in this position?

Apply by clicking on the “Apply Now” button below!

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