Website Manager & Digital Marketing Specialist

Job Description

REQUIREMENTS

• Experience managing and updating websites
• Knowledge of WordPress, Wix, Squarespace, or similar platforms
• Understanding of SEO best practices
• Experience with Google Analytics and Search Console
• Strong written communication skills
• Graphic design experience
• Social media marketing experience

Preferred

• Experience with firearms industry marketing
• Video editing experience
• Email marketing experience
• Google Ads and Facebook Ads experience
• Knowledge of CRM and lead management systems
• Photography and videography skills

RESPONSIBILITIES

Website Management

• Maintain and update
• Improve website design, navigation, and user experience
• Ensure mobile responsiveness and functionality across devices
• Create and update landing pages for classes and services
• Optimize website performance and loading speed
• Troubleshoot technical website issues

Search Engine Optimization (SEO)

• Improve local and national search rankings
• Conduct keyword research
• Optimize page titles, metadata, and content
• Monitor website analytics and performance metrics
• Implement SEO best practices

Digital Marketing

• Create and manage marketing campaigns
• Develop strategies to increase course registrations
• Create email marketing campaigns
• Manage online promotions and special offers
• Track lead generation and conversion rates

Social Media & Content Creation

• Create content for Facebook, Instagram, YouTube, and other platforms
• Design promotional graphics and advertisements
• Produce and edit short-form videos and reels
• Schedule and manage social media content calendars
• Maintain brand consistency across all platforms

Branding & Growth

• Strengthen our client’s online presence
• Develop creative marketing strategies
• Identify opportunities for business growth
• Recommend website and marketing improvements
• Assist with promotional campaigns for:
• Concealed Carry Courses
• NRA Certifications
• Youth GunSafety® Programs
• Women’s Firearms Training
• Community Safety Programs
• FFL Services
• Firearm Appraisal Services

Are you interested in this position?

Apply by clicking on the “Apply Now” button below!

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