Strategic Marketing Consultant

Job Description

REQUIREMENTS

• Proven experience in strategic marketing, content oversight, and social media platform management.
• Proficiency with website management, design, and performance tracking.
• Expertise in Google Ads and Google Analytics, including keyword optimization and ROI tracking (Google Ad Grant experience preferred).
• Collaborative management style with experience leading and facilitating volunteer teams.
• Strong analytical skills to interpret social and web metrics into actionable improvements.
• Exceptional communication and organizational skills.
• Ability to attend media, marketing, and Director meetings consistently.
• A computer or laptop with high-speed internet access.
• A safe, quiet remote working environment.

RESPONSIBILITES

• Strategic Marketing Plan – Creates and manages strategic marketing plans aligned with DDP’s case management and development goals.
• Content Management – Reviews and tracks content created by the Marketing Lead.
• Volunteer Leadership – Manages media and marketing volunteers, including facilitating a monthly meeting.
• Website Management – Manages the DDP website, including proactive design updates and reactive case updates, while actively monitoring website performance.
• Social Media Operations – Manages DDP social platforms (graphics, descriptions, metrics), providing regular updates on performance and suggestions for improvement.
• Analytics & Search Optimization – Leverages Google Ads and Google Analytics to track conversion metrics, continuously optimizing keyword strategies to maximize ROI on both paid campaigns and Google Ad Grant allocations.

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