Sr. Marketing Manager

Job Description

REQUIREMENTS

• 8 or more years of relevant work experience with a bachelor’s degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD.
• Experience in developing marketing strategies and programs.
• Experience in product life cycle planning and technical product development.
• Experience in defining and implementing promotional activities.
• Experience in coordinating cross-functional teams for marketing initiatives.
• Experience in assessing market potential and identifying growth opportunities.
  

Preferred

• 9 or more years of relevant work experience with a bachelor’s degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD.
• Experience in leading marketing communications and creative development.
• Experience in developing and implementing multiple channel programs.
• Experience in technical sales support and product advertising.
• Experience in developing company market requirements for specific products or product lines.

RESPONSIBILITES

• Lead end to end merchant campaigns across EKQ to drive market wide impact , ensuring strong merchant value proposition, measurable impact on PVs and seamless cross-functional alignment.
• Identify, negotiate, and activate strategic, local, regional and international partners and expedite this across key travel and retail corridors, with the main objective of driving incremental PVs and expanding Visa cards usage.
• Capitalize on the strong rapport with top merchants across EKQ markets and lead the merchant relationship focusing on market specific asks.
• As the banks and the markets requirements expand, the project manager will seamlessly onboard merchants to cater to different campaign needs across several verticals, and with different market approaches to meet their objectives.
• Oversee end to end creative development and media planning ensuring consistent messaging, and timely delivery across channels while leveraging data driven insights to optimize performance.

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