Social Media Specialist

Job Description

REQUIREMENTS

• Bachelor’s degree in Marketing, Digital Media, Graphic Design, Communications, or a related field.
• Minimum 3 years of experience in social media management, preferably within the consumer electronics or e-commerce industry.
• Arabic and English language proficiency (Arabic preferred).
• Strong graphic design skills using Adobe Photoshop, Illustrator, Canva, Adobe Express, or similar tools.
• Experience with Adobe Premiere Pro, CapCut, Final Cut Pro, or equivalent video editing software.
• Product photography and photo editing experience.
• Strong understanding of Meta Business Suite, TikTok Business Center, Google Analytics, and social media insights.
• Knowledge of influencer marketing and content strategy.
• Creative mindset with excellent communication and project management skills.

RESPONSIBILITIES

Social Media Strategy & Growth

• Develop and execute comprehensive social media strategies aligned with the company’s business objectives.
• Identify and capitalize on emerging social media trends, viral content, and consumer behavior within the electronics industry.
• Create monthly content calendars and campaign strategies for product launches, promotions, seasonal events, and brand awareness.
• Monitor competitors and market trends to maintain a competitive advantage.

Content Creation & Graphic Design

• Design high-quality marketing materials, including:
• Social media posts
• Product advertisements
• Promotional banners
• Stories and Reels
• Infographics
• Motion graphics (preferred)
• Ensure all creative assets follow the company’s branding guidelines.
• Produce visually engaging content that encourages customer interaction and sharing.

Product Photography & Videography

• Plan and conduct professional product photo shoots for smartphones, laptops, tablets, accessories, and other electronics.
• Capture lifestyle and commercial product photography suitable for e-commerce and social media.
• Produce and edit short-form videos for platforms such as Instagram Reels, TikTok, Facebook, Snapchat, and YouTube Shorts.
• Maintain consistent visual quality across all digital channels.

Trending Marketing Campaigns

• Create innovative campaigns that have the potential to trend organically.
• Utilize trending hashtags, music, challenges, influencers, and viral formats to maximize reach.
• Collaborate with influencers and content creators to expand brand visibility.
• Execute product launch campaigns that generate excitement and customer engagement.

Community Management

• Manage and grow all social media accounts.
• Respond promptly to customer inquiries, comments, and messages.
• Build strong relationships with the online community and enhance customer satisfaction.
• Monitor online reviews and maintain a positive brand reputation.

Performance & Analytics

• Analyze social media performance using key metrics such as reach, engagement, conversions, and return on investment (ROI).
• Prepare weekly and monthly performance reports with actionable recommendations.
• Continuously optimize campaigns based on analytics and audience insights.

Paid Social Advertising

• Plan, create, and optimize paid advertising campaigns across Meta, TikTok, Snapchat, LinkedIn, and Google platforms.
• Manage advertising budgets effectively to maximize return on ad spend (ROAS).
• Conduct A/B testing to improve campaign performance.

Are you interested in this position?

Apply by clicking on the “Apply Now” button below!

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