Social Media Marketing Specialist

Job Description

REQUIREMENTS

• Bachelor’s degree in Marketing, Communications, Digital Marketing, Business Administration, or a related field.
• 3–5 years of experience in Social Media Marketing, Digital Marketing, or a similar role.
• Previous experience in financial services, banking, investment, asset management, fintech, brokerage, or capital markets is required/preferred.
• Strong understanding of social media platforms and digital marketing practices.
• Experience creating content for a B2B and professional audience.
• Strong copywriting, editing, and communication skills.
• Knowledge of social media analytics and performance reporting.
• Experience with tools such as Canva, Meta Business Suite, LinkedIn, Google Analytics, or similar platforms.
• Understanding of SEO & GEO and digital content marketing will be an advantage.
• Experience working in a regulated financial-services environment will be an advantage.
• Candidates with UAE experience will be preferred.

RESPONSIBILITES

• Develop and execute social media strategies aligned with the company’s business and brand objectives.
• Manage social media platforms including LinkedIn, Instagram, Facebook, and other relevant channels.
• Create engaging content related to financial markets, investments, financial products, industry insights, and company updates.
• Develop monthly content calendars and coordinate timely publishing across platforms.
• Write social media captions, articles, posts, campaign copy, and other digital content.
• Coordinate with the Content, Design, Business Development, and Compliance teams to ensure content is accurate and appropriate for publication.
• Monitor social media trends, audience engagement, competitor activity, and industry developments.
• Track and report key performance metrics including reach, engagement, leads, and campaign performance.
• Support paid social media campaigns and coordinate with external agencies where required.
• Identify opportunities to improve audience engagement, brand awareness, and lead generation.
• Maintain consistent brand messaging and corporate communication across all digital channels.
• Ensure financial and promotional content follows applicable company policies and regulatory/compliance requirements.

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