Social Media Marketing Manager

Job Description

REQUIREMENTS

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum 3+ years of proven experience in social media marketing, demonstrating successful campaign management and measurable results.
• Strong understanding of social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.) and their respective audiences.
• Proficiency in social media analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite, etc.) to track, analyze, and report on performance.

RESPONSIBILITIES

• Develop and execute social media strategies aligned with overall marketing objectives, ensuring brand consistency and voice across all platforms.
• Manage content calendars, plan and schedule engaging posts, and curate visually appealing content (images, videos, stories) to captivate target audiences.
• Monitor social media channels for brand mentions, respond to comments and messages promptly, and proactively engage with followers to build community.
• Analyze social media performance metrics (reach, engagement, conversions) using analytics tools, generate reports, and identify areas for improvement.

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