Social Media & Content Manager
Job Description
JOB DETAILS
REQUIREMENTS
- Proven expertise in organic social media marketing, specifically Instagram (reels, stories, carousels, and feed posts).
- A creative eye for turning raw, unpolished materials (selfie videos, screenshots, form responses) into scroll-stopping content.
- Experience with or strong understanding of organic traffic growth, going viral is not mandatory, but you should know what gives content the best shot.
- The ability to move fast. You’re comfortable picking things up quickly without weeks of onboarding.
- Strong copywriting instincts for CTAs, captions, and storytelling.
- Familiarity with tools like Skool, Tally, ScoreApp, or willingness to learn them immediately.
- Bonus: Experience in education, college admissions, or family-focused brands.
- Video Editing and Design Skills
RESPONSIBILITIES
- Create and publish high-frequency organic content on Instagram (our primary platform), turning raw materials into polished, engaging posts, stories, and reels.
- Mine our goldmine of real-time content: student selfie videos, parent testimonials, Skool community screenshots, office hour highlights, Tally form submissions (including uploaded family photos), and ScoreApp survey results.
- Follow the challenge timeline closely, posting highlights from Days 1–3 by Day 4, Days 4–6 by Day 7, and so on. Up-to-date content is crucial; followers should feel like they’re following along with Cohort 1 as it unfolds.
- Craft compelling CTAs that drive enrollment for Cohort 2. The offer is free, this is about enrolling families, not selling.
- Collaborate with our Director of Marketing and contribute ideas for YouTube videos, newsletter copy, and broader content strategy when needed.
- Work within our brand voice: confident, genuine, parent-and-student-focused, results-driven.
Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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