SEO Digital Marketing Specialist

Job Description

REQUIREMENTS

• Proven experience in local SEO — preferably with real estate clients or small business professionals
• Solid understanding of Google Business Profile optimization
• Familiarity with GEO (Generative Engine Optimization) and how AI tools recommend local businesses
• Experience with keyword research tools such as Google Search Console, Ahrefs, Semrush, or Ubersuggest
• Strong writing ability — you’ll be creating content that sounds professional, local, and authentic
• Knowledge of real estate platforms including Zillow, Realtor.com, and MLS systems is a plus
• Self-directed, organized, and able to work independently with minimal hand-holding
• Utah market knowledge strongly preferred

RESPONSIBILITIES

• Manage and optimize our client’s Google Business Profile
• Post weekly updates, market reports, and listing highlights
• Monitor and respond to reviews professionally and promptly
• Keep all business information current and consistent
• Build and maintain consistent NAP (Name, Address, Phone) citations across all major directories — Zillow, Realtor.com, LinkedIn, Facebook, and more
• Implement Generative Engine Optimization (GEO) strategies to ensure Jody appears in AI-powered search recommendations
• Research and target locally relevant, long-tail real estate keywords specific to St. George, Washington County, Salt Lake City, and surrounding Utah markets
• Write and publish monthly St. George and Wasatch Front real estate market reports
• Create neighborhood guides for key communities in Washington County and Salt Lake County
• Develop Q&A-style blog posts targeting questions real buyers and sellers are searching for
• Optimize all content for both traditional Google search and AI search engines
• Submit our client’s profile to top real estate directories including HomeLight, Expertise.com, and RateMyAgent
• Pursue local backlink opportunities including the St. George Area Chamber of Commerce, local news outlets, and community organizations
• Identify and pitch guest article opportunities on local and regional platforms
• Provide a clear weekly report showing keyword rankings, website traffic, Google Business Profile views, and review growth
• Make strategic recommendations based on data — not guesswork
• Stay current on local SEO best practices and AI search trends

Are you interested in this position?

Apply by clicking on the “Apply Now” button below!

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