Senior Strategist

Job Description

REQUIREMENTS

• 8+ years of strategy experience with a focus on social-first or digital-first work
• Deep understanding of social platforms like TikTok, Instagram, and YouTube
• Proven track record of developing effective, measurable social campaigns
• Experience in beauty, personal care, wellness, or FMCG
• Ability to turn research and data into sharp, actionable briefs
• Experience briefing content creators and influencer partnerships
• Strong analytical skills using social listening tools and platform analytics
• Proficiency with Gen AI tools (ChatGPT, Claude, Perplexity) for research and strategy
• Professional proficiency in English
• Formal degree

Preferred

• Multi-market or global brand strategy experience
• Experience in a social-specialist or in-house agency environment
• Familiarity with social commerce and community management strategy
• Experience with brand purpose, inclusion, or social impact strategy

RESPONSIBILITES

• Lead social-first strategy for the brand, developing content strategies and always-on frameworks
• Mine consumer, cultural, and category insight to identify meaningful social opportunities
• Translate platform data and social listening into actionable creative briefs
• Develop audience and community strategies to deepen brand connection
• Partner with creative teams to shape ideas from brief to execution
• Collaborate with social media managers to align strategy with publishing plans
• Inform creator and influencer strategy and partnership opportunities
• Present strategic thinking and campaign recommendations to brand stakeholders
• Analyse social performance data to refine strategy through a continuous learning loop
• Mentor and develop junior strategists within the studio
• Shape strategic processes including briefing templates and insight frameworks

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