Senior Product Marketing Manager

Job Description

REQUIREMENTS

• 5+ years in product marketing, with at least 2 in a fintech, brokerage, or financial services product environment
• Experience running GTM for multiple product launches, including scoping, briefing, cross-functional coordination, and measurement
• Comfort working from first principles: you can start from a product spec and arrive at a positioning document without a template
• Facility with data: you can pull your own analysis in Claude, Cursor or Amplitude, interpret it, and make a call
• A working understanding of AI tools and how to apply them in a marketing workflow — to move faster, think more clearly, and produce better briefs, not to replace judgment
• Experience working closely with creative teams — you understand what a strong brand identity requires, can brief against it precisely, and know when something is off

Nice to have:

• Experience with CFD, derivatives, or retail investment products — you understand the regulatory sensitivity and the client mindset
• Exposure to multi-jurisdiction marketing — what you can say in the UK, Cyprus, Australia, and the UAE are meaningfully different constraints

RESPONSIBILITES

• Partner with product teams from early in the development process — contributing market insight, trader perspective, and positioning thinking before features are built, not after
• Own end-to-end GTM for product launches — from positioning and messaging through to channel coordination and post-launch performance analysis
• Build and maintain the messaging architecture for your product areas: what we say, to whom, in what order, and why
• Work with marketing and local market teams to embed product as a pillar of brand — ensuring what we build and what we say reinforce the same story across every region and channel
• Brief and review marketing copy, onboarding flows, in-app messaging, and enablement materials to keep the product story consistent across every touchpoint
• Run competitive and market intelligence — synthesizing signals from client research, trading behavior data, and the broader market into actionable recommendations
• Define success metrics for product adoption and report performance clearly

Are you interested in this position?

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