Senior Product Manager – Growth

Job Description

REQUIREMENTS

• Experience: 5+ years in a Product Management role with a strong focus on conversion rate optimization, growth, or performance marketing products
• CRO depth: hands-on experience designing, running, and analyzing A/B tests on landing pages or on-site funnels; familiarity with statistical significance, sample sizing, and experiment pitfalls
• Marketing fluency: strong understanding of paid acquisition mechanics – Quality Score, landing page relevance, campaign-to-page alignment, and how conversion rate impacts paid channel economics
• Technical collaboration: able to write clear specs, work closely with engineers on implementation, and understand front-end constraints without needing to code
• Data skills: experienced with Google Analytics, Looker, or similar analytics tools
• Speed and pragmatism: bias for launching imperfect tests quickly over waiting for perfect conditions; comfortable operating in a high-iteration environment
• Communication: strong written English; able to present experiment results and strategic recommendations to both technical and non-technical stakeholders
• Education: Bachelor’s degree; quantitative, engineering, or business background preferred

NICE TO HAVE

• Experience at a FinTech, financial marketplace, or lead-generation company
• Familiarity with Google Ads Quality Score and how landing page experience affects paid channel performance
• Experience with Strapi
• Experience with tools like Optimizely, VWO, Google Optimize, or similar experimentation platforms
• Background working with session replay tools (Hotjar, FullStory) and funnel analytics (Mixpanel, Amplitude)
• Prior experience in a performance marketing or growth role before moving into PM
• Experience managing experiments across mobile and desktop simultaneously

RESPONSIBILITES

• Own the experiments roadmap: maintain and prioritize a rolling backlog of CRO and landing page experiments across all verticals (Personal Loans, Student Loan Refi, Private Student Loans, Insurance, etc.); sequence tests by impact and dependency
• Landing page creation & optimization using our client’s CMS: collaborate with Design, Engineering, and Marketing to build and refine landing pages that boost Quality Score, load speed, conversion rates, and overall CMS capabilities
• A/B test design and analysis: define hypotheses, success metrics, and minimum detectable effects for each experiment; own statistical analysis and present clear readouts with recommended next steps
• Funnel performance ownership: track and own KPIs across the paid funnel — click-to-prequal rate, prequal-to-submit rate, submit-to-approval rate — and identify the highest-leverage drop-off points
• Cross-functional execution: coordinate with Engineering on implementation timelines, with BI on instrumentation and event tracking, and with the SEM team on campaign alignment and Quality Score requirements
• Performance reporting: build and maintain dashboards that give the marketing team real-time visibility into experiment status, landing page performance, and conversion trends
• Conversion signal infrastructure: partner with the BI Engineer to improve offline conversion data quality and ensure experiment results feed back accurately into Google Ads bidding signals
• User insight synthesis: use session recordings, heatmaps, funnel analytics, and qualitative feedback to generate testable hypotheses and maintain a prioritized insight backlog

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