Senior Manager, Marketing Operations

Senior Manager
Remote
May 25, 2026
Application ends: August 23, 2026

Job Description

REQUIREMENTS

  • 6+ years of experience in Marketing Operations, Revenue Operations, or GTM Systems within a B2B SaaS or technology organization
  • Deep hands-on expertise with Salesforce and Marketo
  • Experience building and managing lead routing frameworks, scoring models, and enrichment workflows
  • Strong understanding of lead lifecycle management, funnel operations, attribution, and GTM processes
  • Experience partnering cross-functionally with Marketing, Sales, SDRs, Product Marketing, and IT
  • Analytical mindset with strong troubleshooting and process optimization capabilities
  • Excellent communication and stakeholder management skills
  • Ability to balance strategic initiatives with hands-on operational execution

Strong experience administering and optimizing:

    • LeanData
    • RingLead
    • Salesforce
    • Salesloft
    • Marketo
    • Qualified Chat
    • ZoomInfo
    • Drift Email or similar conversational engagement tools

RESPONSIBILITIES

Marketing & Revenue Operations Ownership

  • Own and optimize global lead, contact, and account lifecycle processes across Salesforce, Marketo, LeanData, RingLead, Qualified, and ZoomInfo
  • Manage and enhance lead routing, account matching, assignment logic, and territory alignment frameworks
  • Partner with Sales leadership, Demand Generation, and Sales teams to improve pipeline velocity and lead conversion performance
  • Support GTM scalability through automation, governance, and process standardization initiatives

Lead Management & Routing

  • Own LeanData routing graphs and lead/account matching logic across global sales teams
  • Maintain and optimize lead-to-account matching, deduplication, and enrichment workflows
  • Continuously improve speed-to-lead processes and inbound lead qualification frameworks
  • Support account segmentation and ICP-based routing strategies

Data Quality & Enrichment

  • Manage RingLead enrichment workflows, account tagging, normalization, and data governance initiatives
  • Oversee ZoomInfo integrations and enrichment processes within Salesforce and Marketo
  • Monitor and improve data hygiene, completeness, and account/contact integrity
  • Partner with IT on data architecture and system integrations

Conversational Marketing & Engagement Operations

  • Own operational administration and optimization of Qualified Chat, Drift Email, and conversational marketing workflows
  • Support chatbot routing, engagement logic, meeting booking workflows, and SDR handoff processes
  • Optimize buyer engagement experiences across web and inbound channels

Scoring & Funnel Optimization

  • Manage lead and contact scoring models aligned to buying intent, engagement signals, ICP fit, and funnel stages
  • Partner with Marketing and Reveneu Ops leadership to refine MQL qualification criteria and conversion optimization strategies
  • Analyze funnel performance and identify opportunities to improve lead quality and sales acceptance

Reporting & Analytics

  • Support operational reporting and KPI visibility across marketing funnel performance, routing efficiency, conversion rates, and engagement metrics
  • Partner with BI and IT teams on dashboards and operational analytics
  • Assist with BI reporting validation, troubleshooting data discrepancies, and validating operational reporting outputs across Salesforce, Marketo, and integrated GTM systems
  • Identify trends, gaps, and optimization opportunities through data analysis

Are you interested in this position?


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