Sr. Manager, Community

May 21, 2026
Application ends: August 19, 2026

Job Description

REQUIREMENTS

  • 8–12+ years of experience building or leading community for a consumer brand
  • Proven ability to build both digital and real-world communities
  • Experience developing ambassador, creator, or membership programs
  • Strong understanding of how community intersects with culture, content, and events
  • Experience building scalable community frameworks across multiple markets
  • Exceptional relationship-building and storytelling instincts
  • Entrepreneurial mindset and ability to build programs from scratch

RESPONSIBILITIES

  • Develop and execute our client’s global community strategy, positioning community as a core driver of growth, advocacy, and cultural relevance
  • Build systems that transform customers into participants, contributors, and advocates, including community-led content, referrals, and ambassador programs
  • Design programs that treat customers like influencers: including early access, community PR lists, product seeding, and community-led brand moments
  • Partner closely with Social to turn channels into community hubs, prioritizing user-generated content, participatory formats, and community storytelling
  • Integrate community into product and launch cycles, including early testing, feedback loops, and community-driven rollouts
  • Design and launch scalable offline community programs across priority markets (run clubs, book clubs, wellness groups, parent communities, local ambassador gatherings)
  • Identify and cultivate community leaders, creators, and advocates who can organically grow our client’s communities within key cities and cultural spaces
  • Build and manage a structured global ambassador program that empowers members to host events and lead local communities
  • Collaborate cross-functionally with PR/Communications, Partnerships, and Events to embed community into storytelling, collaborations, and experiential activations
  • Establish and track community performance metrics including growth, engagement, participation, and advocacy
  • Develop scalable playbooks and systems to expand community programs across international markets
  • Monitor cultural and community trends to identify new opportunities for community-led growth

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