Senior Customer Marketing manager

Job Description

REQUIREMENTS

RESPONSIBILITES

• Own our client’s customer communication calendar, including product updates, feature-adoption campaigns and lifecycle email programs that keep customers informed and engaged
• Build and manage a structured customer advocacy program covering references, case study participants, G2 reviewers, event speakers and advisory board members
• Partner with Corporate Marketing to develop customer case studies, testimonials and other customer proof
• Build and executive-produce our client’s Customer Advisory Board from the ground up, including defining membership criteria, recruiting senior customer leaders, developing the strategic agenda and maintaining engagement between meetings
• Turn Customer Advisory Board insights into actionable product and go-to-market input and communicate resulting actions back to participating customers
• Plan and execute customer-facing webinars, user groups, executive roundtables and other events that build community and complement the Customer Advisory Board
• Identify opportunities to create case studies, testimonials, reviews and peer proof that accelerate new-logo sales cycles and reinforce our client’s credibility in the identity verification market
• Partner with Account Managers, Customer Success Managers and Product Marketing to develop scalable content, templates, customer proof points and strategic guidance that support renewal and expansion conversations
• Provide tailored customer marketing support for select strategic renewal and expansion opportunities
• Manage our client’s presence on G2, TrustRadius and equivalent peer-review platforms as an ongoing customer marketing channel
• Track and report on the advocacy pipeline, program participation, content usage, engagement rates and influence on retention and expansion outcomes
• Build the infrastructure and operating model for customer marketing at our client’s.
• Give Customer Success and Account Management repeatable programs and content that support adoption, renewal and expansion
• Develop a reliable network of customer advocates, references and speakers
• Turn customer insights into useful input for Product, Marketing and go-to-market teams
• Create customer proof that strengthens our client’s credibility and supports new business

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