Sales Supervisor

August 26, 2026
Application ends: November 23, 2026

Job Description

REQUIREMENTS

  • Bachelor’s degree in any discipline; Master’s degree is an advantage.
  • Minimum 5 years of FMCG sales experience, with at least 2 years in a supervisory/team-lead role.
  • Open to candidates from any FMCG sector — Beverages, Food, Consumer Goods, Personal Care, Retail, etc.
  • Strong experience in field sales, distribution, route planning and territory management.
  • Proven ability to manage and motivate a team of Sales Representatives.
  • Experience in achieving sales targets, distribution, market share and collections.
  • Good understanding of customer management, sales reporting and market/competitor analysis.
  • Proficiency in POS systems and Microsoft Office; SAP, Advanced Excel and PowerPoint are an advantage.
  • Strong communication, presentation, negotiation and leadership skills.
  • UAE Driving License is required.
  • Creative, proactive, confident and commercially driven.

RESPONSIBILITES

  • Manage daily sales operations within the assigned territory and achieve sales, volume and distribution targets.
  • Lead, coach and motivate Sales Representatives to maximize productivity and target achievement.
  • Set individual sales targets and monitor performance against agreed KPIs.
  • Plan, optimize and monitor sales routes, customer coverage and territory allocation.
  • Ensure effective execution of the sales team route plan and make adjustments based on business requirements.
  • Maintain and develop relationships with existing and new customers, ensuring high levels of customer service.
  • Monitor customer aging, collections and company assets, including follow-up for asset recovery from inactive customers.
  • Analyze market trends and competitor activities and provide actionable feedback and recommendations to the Sales Manager.
  • Monitor daily, weekly and monthly performance covering sales, distribution, route adherence, attendance, aging and assets.
  • Manage team attendance, schedules and field activities and provide regular feedback to management.
  • Address customer and sales-team issues and escalate critical matters to the Sales Manager.
  • Ensure timely delivery and service to customers.
  • Optimize sales operations to improve efficiency, productivity and cost effectiveness.
  • Ensure team compliance with company policies, procedures, driving standards and code of conduct.
  • Drive achievement of revenue, market share and volume targets in line with department objectives.

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