Sales Director 

Job Description

REQUIREMENTS

• 10+ years in sales, with 4–5+ years leading a sales function at Sales Director / Head of Sales level
• Proven track record of building a sales team from scratch or through a major growth phase
• Demonstrated success scaling revenue and market presence
• Strong commercial acumen and hands-on leadership style
• Experience in the education sector (school partnerships, EdTech, curriculum providers, learning solutions) is a strong advantage, but candidates from other B2B/enterprise sales backgrounds with a strong record of scaling teams and revenue are equally encouraged to apply.
• Existing relationships with UAE private schools (especially American curriculum) (preferred)
• Familiarity with the UAE education regulatory landscape (KHDA, ADEK) (preferred)
• Arabic language skills (preferred)
• Based in the UAE, with willingness to travel across the Emirates

RESPONSIBILITES

1. Strategic Leadership

• Define and execute the overarching sales strategy for the combined Panworld Group portfolio, aligned to company growth targets and market positioning.
• Develop a unified go-to-market approach that cross-sells and bundles Panworld Education and Kodeit Global offerings to maximize account value.
• Build a dedicated market share strategy for the UAE school network, with priority focus on American curriculum schools, while identifying expansion potential into adjacent curriculum segments.
• Partner with senior leadership on pricing strategy, portfolio prioritization, and market positioning.
• Represent Panworld Group at industry events, education forums, and school leadership networks to build brand equity and thought leadership.
  2. Revenue Growth & Business Development
• Own the end-to-end revenue target (topline and portfolio mix) across both business units.
• Drive aggressive growth of Panworld Group’s UAE school network to increase market share against competing providers.
• Build and manage a robust sales pipeline of school partnerships — from lead generation through contract closure and renewal.
• Lead negotiations with school owners, principals, procurement committees, and group education leadership for multi-year and multi-product agreements.
• Drive account penetration strategies to expand Panworld Group’s footprint within existing school group relationships.
• Establish and manage strategic partnerships with school networks, education consultants, and curriculum bodies to create sustained referral and access channels.

3. Team Leadership & Capability Building

• Build the sales function from the ground up — recruit, structure, and lead a high-performing sales team across the UAE.
• Set clear KPIs, sales targets, and performance management frameworks to drive accountability and consistent execution.
• Coach and develop the team’s sales capability — consultative selling, negotiation, and pipeline discipline — including team members newer to the education sector.
• Foster a high-accountability, collaborative sales culture across the combined Panworld/Kodeit sales function.
• Establish scalable sales processes, playbooks, and onboarding frameworks that support the team’s continued growth.

4. Market Intelligence & Relationship Management

• Maintain deep knowledge of the UAE private K-12 education landscape — regulatory bodies (KHDA, ADEK, MOE), curriculum trends, school group ownership structures, and competitor offerings.
• Build and sustain senior-level relationships with key school groups, owners, and decision-makers across the UAE.
• Track competitor activity and market share within the UAE school segment, using insight to sharpen targeting and win strategy.
• Monitor market trends (curriculum shifts, EdTech adoption, school expansion plans) to proactively shape the sales strategy.

5. Cross-Functional Collaboration

• Work closely with Marketing to align demand-generation campaigns with sales priorities.
• Partner with Product/Academic teams (across Panworld Education and Kodeit Global) to ensure offerings are aligned to market needs and school feedback.
• Collaborate with Finance and Operations on forecasting, contract structuring, and delivery readiness.
• Provide regular reporting and forecasting to the CEO/Board on pipeline health, revenue performance, and market opportunities.

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