Program Director, Media Innovation, Data & Emerging Platforms

Job Description

REQUIREMENTS

• Requires a minimum of 14 years of related experience; or a minimum of 12 years with a Bachelor’s degree; or 8 years and a Master’s degree; or a PhD with 5 years experience.
• Deep understanding of marketing data architecture, including first-party data ecosystems, APIs, server-side tracking, clean rooms, audience onboarding, identity resolution, tagging, event architecture, and marketing technology integrations.
• Experience partnering with engineering, data science, analytics, and marketing technology teams to improve marketing infrastructure and platform connectivity.
• Advanced understanding of how marketing signals influence AI-driven optimization, attribution, audience activation, and measurement across major advertising platforms.
• Experience improving data quality, signal integrity, and technical integrations that enable better marketing performance.
• Experience building innovation roadmaps, evaluating emerging technologies, and turning experimentation into measurable business outcomes. Deep interest in AI, marketing technology, creators, and emerging platforms.
• Able to influence across complex global organizations, simplify technical concepts for senior audiences, and operate effectively in fast-changing, ambiguous environments.

RESPONSIBILITES

• Drive innovation across media platforms, AI-enabled marketing, creator ecosystems, streaming, gaming, social platforms, and emerging technologies, identifying opportunities to improve performance and competitive advantage.
• Develop scalable innovation roadmaps, testing frameworks, and learning agendas across AI media, addressable audiences, creators, gaming, CTV, and emerging channels, connecting experimentation to measurable business outcomes.
• Partner with engineering, data science, analytics, and marketing technology teams to advance the infrastructure supporting media activation, measurement, and optimization.
• Improve the flow and quality of marketing data across platforms through APIs, first-party data integrations, server-side tracking, audience creation, clean rooms, tagging, conversion events, and identity resolution.
• Identify opportunities to improve signal quality, reduce data loss, and enhance platform connectivity to maximize AI-powered optimization and measurement accuracy.
• Shape Indeed’s long-term strategy for addressable audiences, identity, audience infrastructure, and marketing data architecture while evaluating AI capabilities, AI-native media opportunities, and agentic experiences.
• Serve as a senior strategic partner to agencies, platforms, technology vendors, and measurement partners including, WPP, Meta, Google, YouTube, TikTok, iSpot, Claritas, and emerging technology partner, to accelerate innovation and evolving media capabilities.

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