MarTech Lead

Job Description

REQUIREMENTS

• Experience owning marketing technology or related systems, with examples of independently prioritizing and delivering work across acquisition and lifecycle marketing, including customer engagement platforms.
• Strong SQL skills and hands-on experience building integrations with APIs, webhooks, and cloud data warehouses. You can write, test, debug, and deploy code using shared development tools and review practices.
• Hands-on experience administering GA4 and maintaining advertising conversion integrations, including browser- and server-side tracking and audience syncs. You understand how identity, permissions, and data quality affect measurement and campaign execution.
• A track record of operating systems after launch. You know how to monitor failures, investigate unexpected results, recover from problems, and prevent them from recurring.
• Clear communication and sound judgment. You can turn a marketer’s goal into technical requirements, work through tradeoffs with Data and Engineering, and explain your decisions in plain English.

RESPONSIBILITES

• Own the marketing technology roadmap with Growth Marketing leaders, prioritizing work that improves data reliability, customer experience, and the team’s ability to launch and learn.
• Build and maintain marketing data pipelines using Segment and Polytomic. Make approved Snowflake attributes, audiences, and conversion signals usable in marketing platforms, and return marketing activity to our shared data systems.
• Own GA4 administration and ongoing improvements, including event configuration, custom dimensions, platform connections, and reporting setup. Keep the platform reliable and useful for Marketing.
• Build and maintain marketing tracking and advertising conversion integrations, including campaign tagging, cross-domain measurement, and browser- and server-side tracking. Investigate missing events, duplicate conversions, and reporting discrepancies, partnering with Engineering when fixes require changes to application code.
• Partner with Data to implement agreed measurement definitions and attribution settings across marketing platforms, including GA4 and Rockerbox.
• Build, test, deploy, and maintain marketing integrations and advanced automations using APIs, integration tools, and custom code. Own routine releases within an agreed scope, using Mercury’s approved development setup and partnering with Data and Engineering on changes to shared systems.
• Maintain website forms, marketing tags, and experimentation tools. Partner with SEO and Web Engineering on publishing automation, structured-data checks, and the technical setup for SEO and AI-search experiments.
• Monitor marketing integrations and resolve failures. Catch stale audiences and broken connections; establish clear testing, alerting, and recovery practices.
• Keep marketing platforms well maintained through thoughtful configuration, access management, vendor coordination, and documentation. Build reusable tools and help teammates use them effectively.

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