Marketing Manager

Job Description

REQUIREMENTS

• MBA in Marketing, Business Administration, or a related field (mandatory)
• 7–10 years of progressive marketing experience within the UAE or GCC
• Proven experience in mobility, automotive, or marketing agency environments (mandatory)
• Demonstrated track record of delivering measurable ROI and successful marketing campaigns
• Advanced expertise in performance marketing, ROI analysis, and campaign optimization
• Strong knowledge of SEO, SEM, and social media marketing strategies
• Proficiency in analytics and reporting tools (e.g., Google Analytics, Data Studio, CRM platforms)
• Experience with marketing automation and campaign management tools
• Solid understanding of customer journey mapping and attribution models
• Strong ability to translate data into actionable business and marketing insights

RESPONSIBILITIES

• Develop and execute integrated marketing strategies aligned with business growth targets
• Define short- and long-term marketing roadmaps across digital and offline channels
• Identify target audiences, market opportunities, and positioning strategies within the UAE/GCC
• Lead annual marketing planning, budgeting, and forecasting processes
• Ensure alignment between marketing initiatives and commercial objectives
• Own and drive performance marketing across paid media channels (Google Ads, social media, display, etc.)
• Monitor, analyze, and continuously optimize campaigns to maximize ROI and reduce cost per acquisition (CPA)
• Establish clear performance benchmarks for all campaigns
• Implement A/B testing strategies and conversion rate optimization (CRO) initiatives
• Track and report marketing spend efficiency and attribution models
• Oversee all digital marketing channels including SEO, SEM, social media, email marketing, and website performance
• Lead SEO strategy including keyword optimization, technical audits, and content alignment
• Ensure consistent growth in organic traffic, engagement, and conversion rates
• Manage social media presence, content calendars, and platform-specific strategies
• Drive innovation in digital channels, tools, and marketing technologies
• Leverage analytics tools (e.g., Google Analytics, CRM systems, dashboards) to track performance and generate insights
• Translate complex data into actionable recommendations for business and marketing improvements
• Build and maintain performance dashboards for senior management
• Conduct market research, competitor analysis, and customer behavior studies
• Utilize data to refine targeting, segmentation, and campaign effectiveness
• Ensure consistent brand identity and messaging across all touchpoints
• Strengthen brand visibility and positioning within the mobility and car rental sector
• Oversee campaign creatives, messaging frameworks, and communication strategies
• Collaborate with internal stakeholders to align branding with operational and commercial goals
• Collaborate cross-functionally with operations, sales, and leadership teams
• Manage relationships with external agencies, vendors, and media partners
• Evaluate agency performance and ensure delivery against agreed objectives
• Provide strategic direction and oversight to creative and media partners
• Lead and mentor marketing team members
• Establish marketing processes, governance frameworks, and best practices
• Ensure compliance with brand guidelines, legal requirements, and company policies
• Drive continuous improvement and innovation within the marketing function

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