Marketing Coordinator

Job Description

REQUIREMENTS

Professional Experience: 1-2 years of experience in marketing, ideally with exposure to paid media, email/SMS marketing, or social/content — DTC, wellness, or CPG experience a plus.

Technical Skills: Familiarity with paid social/search platforms (Meta Ads Manager, Google Ads Manager, TikTok Ads Manager) and email/SMS platforms (e.g., Klaviyo, Attentive, or similar) preferred. Comfort with basic design/content tools (Figma, Adobe Creative Suite, CapCut, etc.) a plus.

RESPONSIBILITES

• Assist in the coordination of affiliate platforms and relationships, and management of influencer partnerships, including outreach, relationship management, and content collaboration.
• Collaborate with the VP of Marketing to develop and implement a social media content calendar aligned with marketing objectives and brand voice.
• Collaborate with creative contractors and content creators to develop visually compelling, on-brand social media assets, including graphics, photos, and videos.
• Manage paid marketing platforms, including Meta Ads Manager, Google Ads Manager, TikTok Ads Manager, and YouTube Ads.
• Tactically set up and execute email marketing campaigns, automated trigger emails, and text-based (SMS) marketing — including creating the asset, managing distribution lists and targeted segmentation, testing, and deploying.
• Coordinate gifts-with-purchase (GWPs) and retention promotions with Operations team members.
• Own and maintain the master marketing calendar across paid, email/SMS, and social channels to keep campaigns and promotions in sync.
• Pull regular performance reporting across paid media, email/SMS, and social to support the VP of Marketing’s decision-making.
• Make basic website and landing page updates (e.g., banners, promo pages, PDP tweaks) to support active campaigns.
• Support community management by monitoring and responding to social comments and DMs, and triaging to Customer Experience as needed.
• Manage administrative coordination with vendors and contractors
• Conduct ad-hoc market and competitor research to inform content ideas and campaign strategy.
• Pitch in wherever needed across marketing and creative to support the VP of Marketing and the broader team’s goals.

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